Apollo Diamond - Does A Brave New World Mean Curtains For DeBeers?

The stones in that beautiful diamond briolette necklace of your Aunt Clara started life deep below the Earth's surface. Intense heat and thousands of pounds of pressure over thousands of years turn ordinary carbon into the stone we know as a diamond. The idea of creating one of these in a lab is nothing new, but has always been too expensive to make creating real diamonds feasible. Until now.

Manmade Diamonds - Not Science Fiction, But Available Today!

Both Apollo and Gemesis have perfected machines that do the unthinkable. They create gem quality multi carat diamonds cheaply and efficiently. The process isn't yet so perfect that large quantities of diamonds can be created for pennies, but that day is likely coming and DeBeers is living in fear of it and has launched a campaign against synthetic diamonds, even attempting to supply jewelers with equipment that can differentiate between a mined diamond and one that was grown synthetically.

Diamonds, as they say, are forever. That may well be true, but it is starting to look like the DeBeers virtual monopoly on the diamond trade may have its days numbered. With Apollo and Gemesis creating high quality diamonds for a fraction of what mind diamonds cost, soon everyone will be able to afford the brilliant gemstones.

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